Rafi-uddin Shikoh is leading the development of DinarStandard™–a growth and investment strategy consultancy focused on the emerging Muslim markets.
Rafi-uddin has been leading the delivery of Muslim market analysis, feasibility studies and growth strategies for clients. He has also led DinarStandard.com publication special reports such as the DS100™ ranking of Top 100 Businesses in the Muslim World, Leading Brands of the Muslim World, Top 10 Opportunity Trends, and various other reports and features.
As an emerging expert on Muslim markets, he is regularly quoted in media such as The Economist, Forbes, LA Times, BBC World News, BrandChannel, Arab News (Saudi Arabia), Khaleej Times, Sabah (Turkey), The Star (Malaysia), Geo TV (Pakistan) and many more. Rafi-uddin has 12+ years of marketing strategy, e-business strategy consulting and technology management experience with small to Fortune 500 sized companies in the US such as Marsh & McLennan, Hartford, Sun Microsystems, Acxiom and Thomson Reuters. He has an MBA from UNC-Charlotte, North Carolina, USA, and a BSc. in Marketing from Southwest State University, Minnesota, USA. He was born in Pakistan and spent 14 years of his early schooling in the Sultanate of Oman.